Pantone’s highly anticipated colour of the year 2023 is... Viva Magenta!

This vibrant shade of pink is all about optimism, experimentation and unrestrained self-expression.

For more than 20 years, Pantone’s Colour of the Year has influenced home furnishings, fashion and industrial design, and this joyful shade of carmine red follows hot on the heels of last year’s dynamic periwinkle blue Very Peri, and 2021’s joint choice of pebble grey and sunshine yellow.

The experts at Pantone describe Vivid Magenta as a brave and fearless shade rooted in nature, descending from the red family and inspired by the red of cochineal, one of the strongest and brightest natural dyes.


How can I use Viva Magenta in my home?

This is a shade that promotes optimism and joy – so why not go all out with a statement lacquered wall or velvet sofa?

For those of us not quite brave enough to go floor to ceiling, it works equally well as a pop of colour in a cushion, throw or rug.

It’s such a statement shade, it will bring the drama even in small doses and works well paired with pale greys, pastels and blues. Or stick with the monochromatic trend and team it with other shades of pink for the ultimate Viva Magenta celebration.